Aimless Roots is a creative passion project and collaboration with my husband, Holden. The two of us have always made a great team. We met more than 8 years ago while working together on a project and never really stopped. With his insane illustration and design skills, he always helps me with logos or branding for clients. He also takes some of my blog photos so I can be in them. I’ve helped him in return with website design and social media advice.
Despite years of working with/for each other, we have always wanted to figure out a way to combine our talents/interests into one business venture.
We bought this domain two years ago, but were too busy or distracted to do anything with it. We are so excited to launch Aimless Roots as a lifestyle brand inspired by our travels together and merging my photography with his artwork/design.
This was my first foray into Shopify e-commerce design. Normally, WordPress is my platform of choice, but the print-on-demand app options through Shopify were what we needed to streamline work and free up time for our day jobs. The Give & Grow app from Pledgling allows customers to donate a portion of their shopping cart total to non-profit organizations we select.
It only took about a day to get the site up and running, so I’ve been really impressed with Shopify’s ease-of-use. I love the concept of dropshipping/print-on-demand and hope to help clients incorporate merchandising to their organizational websites in the future. In the meantime, Aimless Roots a fun experiment and excuse to spend quality time with my husband.